USER EXPERIENCE | MARKETING | DIGITAL | INNOVATION | TECHNOLOGY
Topgolf Entertainment Group Kathryn was recruited to join Topgolf in Dallas, TX as the UX/BA Leader in Technology Innovation. She partnered with leadership to create a transformation strategy for the organization, accelerating change to a Lean/Agile product development framework. In addition, she led and coached a team of UX business analysts, establishing a UX Center of Excellence for design and research, and partnering with teams to deliver phenomenal digital guest experiences via website, mobile app, and in venues.
FedEx Kathryn served as the UX Lead for design and research in the digital marketing space at the FedEx World Technology Center in Memphis, TN. Kathryn provided strategies and deliverables for digital and agile transformation, product development, innovation, data and analytics, design, and research for all digital platforms, including the FedEx Mobile App.
Pickering Firm Kathryn joined the Marketing team of Memphis, TN based architecture and engineering firm. From creating impeccable proposals for government RFPs to developing and launching a digital Marketing and Social Media campaign, Kathryn increased the number of awarded contracts, expanded the digital footprint of the firm's brand, and optimized Pickering's visibility to current and prospective clients.
Bellevue Baptist Church Moving into the non-profit industry, Kathryn served as the Director of Hospitality in Events Management. Focused on providing frictionless guest experiences, she created a change management strategy, developing and implementing new departmental policies and procedures, designing engaging marketing materials and collateral, and creating the first convenient online web payment portal for major city-wide events and programs.
Ikle Creative Designs In the midst of the 2007-2008 recession, Kathryn saw an opportunity to launch an innovative entrepreneurial e-commerce and creative consulting business. She imagined, designed, and grew a website offering custom home furnishings, art, and accessories to clients across the United States. In tandem, she offered a creative consulting service to the city of Memphis, creating, developing, and growing public and private arts programs.
Website Furniture Designs
Creative Consulting Individuals, groups, and organizations have engaged Kathryn's creative consulting services as an art and design professional for adult, youth, and specialty classes, corporate networking events, workshops, and seminars. Kathryn has partnered with organizations such as Shelby Farms Park Conservancy, Memphis Botanic Gardens, Hobby Lobby, Brookdale Senior Living Community, Germantown Community Library, Collierville Burch Library, Evangelical Christian School, and St. Mary's Episcopal School in Memphis, TN.
Art and Design
Lindenwood Christian School Playground Installation and Outdoor Signage
Urban Art Commission 'Facing History and Ourselves' Downtown Memphis Wall Mural Design Layout