PORTFOLIO
USER EXPERIENCE | MARKETING | DIGITAL | INNOVATION | TECHNOLOGY
Global Genes
Kathryn serves as the Creative Director at Global Genes, a leading rare disease advocacy organization, where she leads creative, brand, and UX strategy, and manages product development. Kathryn's portfolio at Global Genes includes the creation of UX personas and patient journey maps, the establishment of UX research and design standards, the development of a brand and layout guide, content mapping and development, and the refresh of the Global Genes website and social media platforms. In addition, she has led key technology initiatives including the development and launch of a Single Sign On, the Global Genes RARECast podcast website, RARE University educational platform (LMS), Global Genes Community platform, and the Global Genes Resource Hub. She has also earned a reputation for whiteboard illustration!
Kathryn serves as the Creative Director at Global Genes, a leading rare disease advocacy organization, where she leads creative, brand, and UX strategy, and manages product development. Kathryn's portfolio at Global Genes includes the creation of UX personas and patient journey maps, the establishment of UX research and design standards, the development of a brand and layout guide, content mapping and development, and the refresh of the Global Genes website and social media platforms. In addition, she has led key technology initiatives including the development and launch of a Single Sign On, the Global Genes RARECast podcast website, RARE University educational platform (LMS), Global Genes Community platform, and the Global Genes Resource Hub. She has also earned a reputation for whiteboard illustration!
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Speaking Engagements
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Ladies that UX Dallas, Guest Speaker:
Disruption as an Ally UX in a Covid world brings new opportunities and new challenges. The world is leaning on UX exponentially more since the shift to all things digital. How do we use disruption as an ally and continue to reveal the emerging importance of UX in the digital space? |
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ProductCamp Dallas, Guest Speaker:
Concept to Execution-Delivering a Product A lot of organizations and those within organizations often times have great vision, missions, and innovative ideas. However, the common thread through most organizations is the inability to execute and to execute well. One of the most critical things you can learn in your professional career is how to take an idea - a product - from concept to execution. |
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Topgolf Entertainment Group
Kathryn was recruited to join Topgolf in Dallas, TX as the UX/BA Leader in Technology Innovation. She partnered with leadership to create a transformation strategy for the organization, accelerating change to a Lean/Agile product development framework. In addition, she led and coached a team of UX business analysts, created and developed UX personas and interactive journey maps, established a UX Center of Excellence for design and research, and partnered with teams to deliver phenomenal digital guest experiences via website, mobile app, and in Topgolf venues.
Kathryn was recruited to join Topgolf in Dallas, TX as the UX/BA Leader in Technology Innovation. She partnered with leadership to create a transformation strategy for the organization, accelerating change to a Lean/Agile product development framework. In addition, she led and coached a team of UX business analysts, created and developed UX personas and interactive journey maps, established a UX Center of Excellence for design and research, and partnered with teams to deliver phenomenal digital guest experiences via website, mobile app, and in Topgolf venues.
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FedEx
Kathryn served as the UX Lead for design and research in the digital marketing space at the FedEx World Technology Center in Memphis, TN. Kathryn provided strategies and deliverables for digital and agile transformation, product development, innovation, data and analytics, design, and research for all digital platforms, including the FedEx Mobile App.
Kathryn served as the UX Lead for design and research in the digital marketing space at the FedEx World Technology Center in Memphis, TN. Kathryn provided strategies and deliverables for digital and agile transformation, product development, innovation, data and analytics, design, and research for all digital platforms, including the FedEx Mobile App.
Pickering Firm
Kathryn joined the Marketing team of Memphis, TN based architecture and engineering firm. From creating impeccable proposals for government RFPs to developing and launching a digital Marketing and Social Media campaign, Kathryn increased the number of awarded contracts, expanded the digital footprint of the firm's brand, and optimized Pickering's visibility to current and prospective clients.
Kathryn joined the Marketing team of Memphis, TN based architecture and engineering firm. From creating impeccable proposals for government RFPs to developing and launching a digital Marketing and Social Media campaign, Kathryn increased the number of awarded contracts, expanded the digital footprint of the firm's brand, and optimized Pickering's visibility to current and prospective clients.
Bellevue Baptist Church
Moving into the non-profit industry, Kathryn served as the Director of Hospitality in Events Management. Focused on providing frictionless guest experiences, she created a change management strategy, developing and implementing new departmental policies and procedures, designing engaging marketing materials and collateral, and creating the first convenient online web payment portal for major city-wide events and programs.
Moving into the non-profit industry, Kathryn served as the Director of Hospitality in Events Management. Focused on providing frictionless guest experiences, she created a change management strategy, developing and implementing new departmental policies and procedures, designing engaging marketing materials and collateral, and creating the first convenient online web payment portal for major city-wide events and programs.
Iklé Creative Designs
In the midst of the 2007-2008 recession, Kathryn saw an opportunity to launch an innovative entrepreneurial e-commerce and creative consulting business. She imagined, designed, and grew a website offering custom home furnishings, art, and accessories to clients across the United States. In tandem, she offered a creative consulting service to the city of Memphis, creating, developing, and growing public and private arts programs.
In the midst of the 2007-2008 recession, Kathryn saw an opportunity to launch an innovative entrepreneurial e-commerce and creative consulting business. She imagined, designed, and grew a website offering custom home furnishings, art, and accessories to clients across the United States. In tandem, she offered a creative consulting service to the city of Memphis, creating, developing, and growing public and private arts programs.
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Website
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Furniture Designs
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Client Furniture
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Marketing Materials
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Creative Consulting
Individuals, groups, and organizations have engaged Kathryn's creative consulting services as an art and design professional for adult, youth, and specialty classes, corporate networking events, workshops, and seminars. Kathryn has partnered with organizations such as Shelby Farms Park Conservancy, Memphis Botanic Gardens, Hobby Lobby, Brookdale Senior Living Community, Germantown Community Library, Collierville Burch Library, Evangelical Christian School, and St. Mary's Episcopal School in Memphis, TN. |
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Art and Design
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Paintings
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Charcoal
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Print Blocks
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Design
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Etsy Products
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Drawings
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Special Projects
Lindenwood Christian School
Playground Installation and Outdoor Signage
Playground Installation and Outdoor Signage
Urban Art Commission
'Facing History and Ourselves' Downtown Memphis Wall Mural
'Facing History and Ourselves' Downtown Memphis Wall Mural
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